Maura helps content producers and mission-driven organizations illuminate the power of story and maximize their media to inspire community engagement, social action and impact. She provides strategic design, partnership development, audience engagement, grassroots distribution strategy, media engagement and campaign management.
“Stories from 1916” – To commemorate the upcoming 100th anniversary of Irish 1916 Easter Rising, Tile Media created a “living history” multimedia project to collect stories from the relatives of those involved in the uprising. The project is an extension of the 90 minute feature docu-drama, “A Terrible Beauty” — the story of the Irish and British men and women caught up in the Easter Rising in Dublin in 1916.
Maura developed the outreach and engagement strategic plan for the film’s American theatrical release and community screening series. She secured media partner, IrishCentral.com and identified several national and local partners including: ACIS, American Conference for Irish Studies, New York University and The Wild Geese (still in development)
SERVICE: When Women Come Marching Home is a documentary film from Marcia Rock broadcast on PBS. SERVICE highlights the special challenges facing female veterans as they transition from active duty to civilian life.
Maura provided strategic consulting on outreach and community engagement best practices. Reviewed and gave notes on major proposal that garnered a distribution grant from DAV (Disabled American Veterans)
SOBER ST. PATRICK’S DAY – A new initiative and special event to celebrate Irish culture in a family friendly environment. SSPD is contributing to an important national conversation on addiction and sobriety while combating negative stereotypes. (Now in 7 cities)
Maura helped launch the inaugural SSPD in New York City and led the marketing and community engagement strategy during year one. She secured key partners – Irish Consulate of New York and national media partners: Irish Voice, IrishCentral.com, and the Irish Echo. Maura garnered support from major stakeholders in the community and engaged local and international media resulting in numerous positive press stories published.
Planet H2O is a two-part television special and national engagement campaign designed to illuminate the inter-connection between water and every form of life on Earth. Planet H2O highlights stories of conservation, technological intervention and sustainable solutions. Hosted America Ferrera and Sara Paxton.
Maura developed the series and national community engagement campaign. She led the project through successful rounds of funding, production and PBS distribution, resulting in a Gold World Award at the NY Film Festival. She identified and recruited national partners: Boys and Girls Clubs of America, Urban Park Rangers and the Association of Science-Technology Centers. Maura oversaw development of teacher’s guide with lesson plans for educators. Convened workshops training for educators to use materials in the classroom.
On Our Terms: Moyers on Dying – The four-part television series ON OUR OWN TERMS from Bill Moyers & Company was accompanied by a Community Action Campaign designed to stimulate dialogue and community action on the issues surrounding end-of-life care. Partners included public television stations, health care professionals and institutions, civic organizations, community-based groups and individuals.
Maura launched the outreach campaign to PBS stations and national/ local partners through a national “televised” town hall meeting which she produced. Along with her team, she convened local workshops for community organizers and created ancillary training materials. Throughout, she met with funders and NYC partners to provide updates and organize activities.
Result: 300 coalitions were formed that carried out a variety of activities including: creating local media and resource directories, connecting with policy makers, hosting town hall meetings and school events.